Case Study: My Role as Content Strategist in growing Treasure Trove With Nola’s Newsletter ( from 0 to 2,100+ subscribers in 3 months ).
0 to 2,100+ followers in 3 months. A loyal Community and Increased Engagements
About Adetola Nola
Adetola Nola, the dynamic CEO of Veritasi Group, is a visionary leader driving innovation and growth in Nigeria’s real estate sector. Under his guidance, Veritasi Group has become a key player in real estate development, known for delivering premium residential and commercial projects across the country. With a keen eye for identifying opportunities and a passion for sustainable development, Nola has consistently pushed the boundaries of what’s possible, positioning Veritasi as a brand synonymous with quality and excellence in the Nigerian market.
A graduate of Obafemi Awolowo University, Nola’s journey into real estate began with his desire to transform Nigeria’s urban landscape and make high-quality housing accessible to a broader demographic. His entrepreneurial acumen and dedication to improving living standards have fueled Veritasi’s rapid expansion, from luxury developments like Camberwall to a diversified portfolio that includes affordable housing solutions. Nola’s leadership style emphasizes integrity, innovation, and a commitment to customer satisfaction, setting him apart as a thought leader in the industry.
Beyond his role at Veritasi, Adetola Nola is also a mentor and advocate for young entrepreneurs. He frequently shares his expertise through speaking engagements and mentorship programs, helping to inspire the next generation of leaders in Nigeria. His dedication to both business growth and societal impact has earned him numerous accolades, making him not only a respected CEO but also a beacon of hope for sustainable economic development in the country.
Treasure Trove With Nola
Treasure Trove with Nola, a monthly LinkedIn newsletter curated by Adetola Nola, CEO of Veritasi Group, is designed to guide professionals and investors towards achieving financial success, with a particular focus on the African business landscape.
Each edition provides valuable insights into emerging opportunities, growth strategies, and actionable advice for navigating complex markets. The newsletter’s engaging and data-backed content attracts a diverse readership, including business leaders, investors, and entrepreneurs looking to unlock the potential of Africa’s dynamic economies. Nola's unique ability to break down complex financial concepts into practical takeaways helps his audience make informed decisions that align with their goals for sustainable growth.
Previous editions have covered critical topics such as Unlocking Africa’s Potential: Investment Opportunities in Africa, which highlights sectors ripe for investment across the continent, and Optimising Capital Structure: Strategies for Sustainable Growth, offering insights into building long-term financial resilience. In Effective Strategies for Navigating Nigeria’s Business Climate, Nola provided a deep dive into overcoming the challenges posed by Nigeria’s evolving economy, offering strategic approaches to seize opportunities in one of Africa’s largest markets.
Through these editions, Treasure Trove with Nola empowers readers to confidently chart their financial course, providing them with the tools and knowledge to succeed in Africa’s vibrant business environment.
Growing Treasure Trove with Nola from 0 to 2,100 subscribers was a collaborative effort with Migasuto Finance Department, which involved meticulous planning and strategic execution. I played a key role in shaping the content strategy to ensure each newsletter resonated deeply with Nola’s audience, drawing in subscribers eager for insights on Africa's business landscape.
By focusing on delivering high-value, insightful editions every month, we were able to captivate readers and maintain a consistent growth trajectory. My approach centered on making the content both informative and engaging, ensuring that every piece was not only worth reading but worth sharing as well.
One of my primary contributions was optimizing each edition for increased visibility and engagement. I crafted compelling introductions that immediately grabbed the audience’s attention and encouraged them to continue reading, while the conclusions were designed with strong calls to action that encouraged readers to subscribe and eagerly await the next edition.
Additionally, I leveraged effective SEO techniques and interlinked previous editions with newer ones, creating a sense of continuity and encouraging readers to explore past content.
To further drive subscriber growth, I developed attention-grabbing social media captions paired with relevant hashtags that teased the key insights of each newsletter, driving curiosity and prompting new subscriptions. Through these efforts, we were able to significantly expand the readership and establish Treasure Trove with Nola as a must-read financial resource on LinkedIn.
THE CAPTIONS
Nola Adetola on LinkedIn: Optimising Capital Structure: Strategies for Sustainable Growth